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John Cena is, among a host of things, a branding chameleon. Whether he’s singing the praises of car freshener or doubling as a lovelorn, vodka-slinging boy bander, the man can sell just about anything. It’s hardly difficult to figure out how this is so; his charm and versatile appeal are as magnetic as they are marketable.
That’s why Hefty has once again enlisted the help of the WWE superstar and partnering agency Havas Chicago Village for the latest Ultra Strong campaign.
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