Hefty Is Going All In on 'John Cena Is a Sex Symbol' as Its Ad Strategy

For supermarket shoppers, he can be quite a distraction

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John Cena is, among a host of things, a branding chameleon. Whether he’s singing the praises of car freshener or doubling as a lovelorn, vodka-slinging boy bander, the man can sell just about anything. It’s hardly difficult to figure out how this is so; his charm and versatile appeal are as magnetic as they are marketable.

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