This Heartbreaking Road-Safety PSA Shows How Lives Are Shattered Well Beyond the Crash

Bruno Aveillan's shockwaves of loss

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"Nicolas is about to have an accident. He will die in a few minutes."

Agency La Chose Group took a slightly different route in dramatizing the impact a collision can have on the people involved in a new spot for France's DSCR (the Road Circulation Security Delegation). Directed by Bruno Aveillan, "Shockwave" takes us past the victims of the crash, Nicolas and Sophie, and introduces us to the ones left unseen. 

The work makes elegant use of slow motion to extend the crunch of metal and cascade of glass to a length that transforms an unlucky instant into a macabre ballet.



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