This Heartbreaking Road-Safety PSA Shows How Lives Are Shattered Well Beyond the Crash

Bruno Aveillan's shockwaves of loss

"Nicolas is about to have an accident. He will die in a few minutes."

@luckthelady Angela Natividad is a frequent contributor to Adweek's creativity blog, AdFreak. She is also the author of Generation Creation and co-founder of Hurrah, an esports agency. She lives in Paris and when she isn't writing, she can be found picking food off your plate.