This Heartbreaking Puppy GIF Is the Perfect Teaser for Budweiser’s Super Bowl Ad

Brewer aims to get America all weepy again

Headshot of David Griner

Budweiser pretty much won the Super Bowl, advertising-wise, with last year's "Puppy Love," a success the brewer hopes to reclaim with this year's sequel.

"Lost Dog" continues the story of last year's Clydesdale-obsessed pup, and Anheuser-Busch today released several images and even a few animated GIFs to tease the game-day ad.

"In the spot, the Budweiser Clydesdales will tell an emotional story and help a puppy who has lost his way learn the true meaning of friendship," Anheuser-Busch says in a statement. 

(We sincerely hope they mean the horses will literally tell the story, with actual neighs and whinnies and flapping horse-lip sounds, but sadly this seems unlikely.)

Our favorite teaser is, of course, the shivering puppy shown above, which perfectly illustrates just how adroitly Budweiser will be playing with America's emotions on Super Bowl Sunday. I mean, just look at him, the poor guy. Golly I hope it ends well for the trembling little scamp.

Here are a few more GIFs and pics from the spot, which is sure to be a fan favorite:

For more news about the brands and stars preparing buzzworthy spots, be sure to check Adweek's up-to-the-minute Super Bowl Ad Tracker. 

@griner David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."