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A crucial element in the ongoing fight for safe access to abortion is educating against the waves of misinformation that come from policymakers, online search results and anti-choice organizations. When up against campaigns created with the intention of obfuscating science and facts, health care providers and activists have often been forced to innovate.
In anticipation of the Supreme Court’s decision to overturn Roe v. Wade, digital health care provider Favor (formerly The Pill Club) launched an OOH campaign in hopes of reaching the people who will be most affected by this ruling.
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