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Imagine if the iconic Headless Horseman and his flaming pumpkin noggin had a bit of a love-hate relationship. They've been together so long that each knows just how to push the other's buttons.
A new Halloween-themed ad for Reese's Peanut Butter Cups takes a peek at their creepy level of co-dependency. The Headless Horseman tries feeding Pumpkin Head a Reese's treat, and it ends badly, with a snuffed-out fire, and a meaner-than-usual Jack-o'-Lantern face.
The Headless Horseman doesn't take direction well—and it turns out he may not really care if Pumpkin gets his chocolate fix or not.
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