The Headless Horseman, His Pumpkin, Play the Odd Couple in Sweet, Creepy Reese’s Spot

Sharing treats gets tricky for Comedy Central

Imagine if the iconic Headless Horseman and his flaming pumpkin noggin had a bit of a love-hate relationship. They've been together so long that each knows just how to push the other's buttons.

@TLStanleyLA terry.stanley@adweek.com T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, meat alternatives, pop culture, challenger brands and creativity.
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