HBO Turned NYC's Steam Vents Into Blazing Joints for High Maintenance

Smoke 'em if you got 'em, because it's season 2

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

Here’s an inventive bit of out-of-home advertising from HBO—New York City steam vents that were turned into glowing joints for season 2 of High Maintenance, the show about a marijuana-dealing deliveryman.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in