Have You Ever? This Ad for Big Lots Goes From Oddly Repetitive to Downright Surreal

The looping, 10-word script is just the beginning

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If you're a woman with an eye for design, Big Lots will apparently have you at a loss for words. But thankfully, there's AutoTune.

In the chain's latest ad from agency OKRP, pairs of women—or "besties," as the press release puts it—register repetitive awe at living space layouts and home accessories, using shorthand exclamations that are easily understood among friends but are meaningless out of context. Interior designer and HGTV personality Meg Caswell anchors the spot, which puts phrases like "I can't," "Get out" and "Loving this" in a loop that might drive a reasonable person insane.

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