Have a virtual Coke and a virtual smile

Coca-Cola continues to be enchanted by vending machines. Last year, we had Wieden + Kennedy’s lovely (if you don’t mind watching a few defenseless snowmen get slaughtered) “Happiness Factory” TV commercial, which imagined the grand farewell given to each vended Coke bottle. Now, with the help of Joe Jaffe’s agency, crayon, Coke has launched a contest, called Virtual Thirst, to design the perfect vending machine for Second Life. Rather than dispense Coke bottles, the company wants the machine to emit the “essence” of Coke—i.e.,