Have to Work on Labor Day? Maxwell House Might Reward You With a 'Paid Day Off'

Maxwell House is offering folks more than just a coffee break for Labor Day. The brand invites users to tweet @Maxwell_House from Sept. 1 through Sept. 3 using the hashtags #LaborOnLaborDay and #contest, while sharing a photo of themselves or someone they know working on the holiday. Doing so gives them a chance to win the equivalent of a “paid day off” in the form of a $150 Visa gift card. Up to 1,000 such prizes will be awarded at random. You'll be able to learn more on the Labor on Labor Day website once the holiday weekend commences. “Labor Day, previously intended to honor hard-working Americans, has lost its meaning,” says Luke Cole, director of marketing at Maxwell House parent Kraft Heinz. “While Labor Day is now filled with shopping sales and last-minute vacations before school starts, Maxwell House recognizes that 1 in 4 Americans are working on Labor Day and are going unappreciated,” he says. “This inspired us to give all Americans working this Labor Day the chance to win a paid day off.” (Actually, Labor Day was created to honor the work of unions and the labor movement, an aspect often overlooked by management types, but I digress.) Developed with ad agency David, the initiative includes a video in which we meet Ohio truck driver Ron Kline. He hasn’t missed a workday in 53 years, but soon will, thanks to Maxwell House, which is paying for his upcoming family vacation: [kickout id="1"] Aww, enjoy your time off, slacker! So, what does all this have to do with coffee? According to Cole, the brand “has fueled America’s workforce with dependable, good-tasting coffee for 125 years. Maxwell House is a coffee brand that knows the true meaning of Labor Day is to honor hard-working Americans.” That industrious group includes “a select number of employees” required to work on Labor Day in Maxwell House production facilities, he acknowledges. As company staffers, they’re ineligible for the contest, but at least there should be plenty of java around to help get them through their shifts. CREDITS: Agency: David/Miami Client: Kraft Heinz / Maxwell House Executive Group Creative Director: Tony Kalathara Group Creative Director: Danny Alvarez Group Creative Director: Jason Wolske Copywriter: Melusi Mhlungu Jr. Art Director: Sofie Rosell Head Of Global Production: Veronica Beach Producer: Octavio Luna Business Manager: Barbara Karalis Creative Manager: Cristina Moses Managing Director: Paulo Fogaça Head Of Account Management: Carmen Rodriguez Account Director: Mariana D'aprile Sr. Account Executive: Carolina Foster Assistant Account Executive: Nneoma Chukwueke Strategy Director: Jon Carlaw Jr. Planner: Anastasia Lara Client: Kraft Heinz / Maxwell House SVP, Head Of Brand And R&D U.S.: Michelle St Jacques President: Adam Butler Marketing Director: Luke Cole Brand Manager: Melanie Graff Production: Hey Wonderful Director: Peking Founder / Managing Director: Michael Digiorlamo Executive Producer: Sarah Mcmurray Line Producer: Mahlin Diamond Director Of Photography: Starr Whitesides Coordination: Jared Plotin Editorial: Cosmo Street Editorial Sr. Editor: Marlo Caine Managing Partner/Executive Producer: Yvette Cobarrubias-Sears Head Of Production: Luiza Naritomi Producer: Tina Evanow Assistant Editor: Kyle Moriarty Music/Sound Design: Beacon Street Studios Executive Producer: Adrea Lavezzoli Senior Mix/Sound Design Producer: Kate Vadnais Music Producer: Lindsey Lerman Engineer (Mixer/Sound Designer): Rommel Molina

AdFreak

Have to Work on Labor Day? Maxwell House Might Reward You With a 'Paid Day Off'

Coffee brand will give out 1,000 Visa gift cards worth $150 each

David Gianatasio

About

Subscriptions

Events

Publications

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

David Gianatasio