Have a Snickers, stop being a complete diva

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Most folks enjoyed BBDO's Super Bowl ad for Snickers with Betty White and Abe Vigoda. Now, there's a second installment in the campaign. It takes place during a long drive and features two different aging stars. Some scruffy young dudes get hungry and start behaving (and looking) like divas, until Snickers brings them back from the edge. Aretha Franklin plays Diva No. 1, and if she wants the A/C turned on, crank it! It would be a crime to D-I-S-R-E-S-P-E-C-T the Queen of Soul.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in