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Before his too-early death in 2015 at age 61, director Frank Budgen made some of the most brilliant commercials the industry has ever seen—including Nike “Tag” in 2001 and PlayStation “Mountain” in 2003, both of which won the Film Grand Prix at Cannes.
In our latest “Best Ads Ever” video, J. Walter Thompson’s Matt Eastwood points to another spot Budgen made for PlayStation—also through TBWA London, but four years before “Mountain”—as one of his favorite ads of all time.