Harvey Nichols Battles 'Gift Face' This Christmas, Where You Grin and Bear a Bad Present

Cheeky marketer's latest bit of selfish holiday cheer

Harvey Nichols always has a bit of a snarky Christmas campaign—most notably, "Sorry, I Spent It on Myself" from 2013, which won a slew of ad awards for adam&eveDDB. The British retailer on Monday unveiled its 2015 holiday work—and it's all about remedying the horrible affliction known as "gift face," where you must offer a rictus of glee upon receiving a truly woeful present.

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