Harvey Nichols Ads Advise Against Wetting Oneself Over Sale

Fashion retailer gets incontinent

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

It's a shame Harvey Nichols doesn't sell adult underpants to go with its chic fashions. It seems customers might need the protection, given the urinary trouble the British retailer expects in reaction to its latest sale. Are these ads just cheap, mindless jokes? No, they are not! The company, perhaps inadvisably, claims to have thought deeply about the message it was sending. "The images in our advertising were designed to be a visual representation of a well-known phrase," a spokeswoman says.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in