Harrowing Domestic Violence PSA Reminds Us Abuse Is Still Happening Behind Closed Doors

Film urges vigilance as incidents of domestic violence surge in lockdown

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Being cooped up at home is tough. But for victims of domestic abuse trapped at home with an abuser, home can also be a terrifying, dangerous place of violence.

This is the message from domestic abuse charity the No More Foundation by MRM McCann in a new PSA ad.

The spot, running in the U.S. and U.K., shows a man washing his hands before panning onto the background, where the legs of a woman on the floor come into view.

“There’s an epidemic you can’t wash your hands of,” the text reads.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in