Harley-Davidson believes fear is for wusses

Harley-Davidson’s "Screw it. Let’s ride" campaign sure puts an aggressive face on the current economic downturn, the terror threat, and pretty much anything else that’s bothering you right now. A patriotic one, too. We wonder if the company’s plainspokenness extends to its employees. The Guardian notes that “Harley slashed production, laid off hundreds of workers and warned it would report full-year earnings well below its forecast” due to recent divots in the economy. We can imagine the phrasing they might have used: “Aw hell, son, you’re fired.”

—Posted by David Kiefaber