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British hardware store Robert Dyas has the quirky viral Christmas hit of the season, and while the theme is oddball indeed—randomly suggesting that straight, gay and bisexual people all love the store and its products—it's actually a pretty straightforward copy of a local Rhett & Link commercial from 2009.
The low-budget Robert Dyas spot, which is closing in on half a million YouTube views since being posted late last week, shows store customers and employees declaring their sexual orientation as they tout particular products.