Food & Beverage

Hard Mountain Dew Blasts Onto the Seltzer Scene

Boston Beer, owner of Truly, will partner with PepsiCo on the 2022 launch

Three cans of Hard Mountain Dew are shown on a black background
Hard Mountain Dew will not contain caffeine but will have 5% alcohol by volume.PepsiCo
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By David Griner

August 10, 2021

Long before late-night taco lovers were spiking their Baja Blast with tequila, Mountain Dew had a close association with alcohol.

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Headshot of David Griner

David Griner

David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."

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