AdFreak

Nike's 'Just Do It,' the Last Great Advertising Slogan, Turns 25

W+K celebrates a milestone

Headshot of David Gianatasio
By David Gianatasio

July 2, 2013

Nike's "Just do it" slogan, unveiled 25 years ago this month by Wieden + Kennedy, might be the last great tagline in advertising history.

Headshot of David Gianatasio

David Gianatasio

David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.

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