Nike's 'Just Do It,' the Last Great Advertising Slogan, Turns 25

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Nike's "Just do it" slogan, unveiled 25 years ago this month by Wieden + Kennedy, might be the last great tagline in advertising history.

David Gianatasio

David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.

AdFreak

Nike's 'Just Do It,' the Last Great Advertising Slogan, Turns 25

W+K celebrates a milestone

David Gianatasio

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David Gianatasio