Like two good neighbors, Hans and Franz have appeared from a Saturday Night Live sweat-dream to peddle insurance—and entertain us again after a few decades of hibernation.
State Farm and DDB Chicago trump their previous (yet still funny) SNL character resurrection with this gem of a 60-second spot featuring comedy legends Dana Carvey and Kevin Nealon in their Austrian bodybuilder alter egos. Perfectly synced to the start of the NFL season, they team up with Green Bay Packers quarterback Aaron Rodgers, a longtime State Farm endorser, and repay him for saving them money on insurance.
"Hear me now and believe me later! You pumped up our wallets with the Discount Double Checking, so we want to repay the favor and PUMP [clap!] … YOU UP!" Franz shouts at Rodgers in an amusingly clumsy blend of State Farm's branding and the characters' classic catchphrase.
Watch below as Carvey and Nealon prove they're still in prime shape.
Client: State Farm
Agency: DDB, Chicago
Chief Creative Officer: John Maxham
Group Creative Directors: Barry Burdiak, John Hayes
Creative Directors, Art Directors: Brian Boord, Andrew Bloom
Creative Directors, Copywriters: Chad Broude, Nathan Monteith
Art Director: Chris Bruney
Copywriter: Nick Novich
Chief Digital Officer: Joe Cianciotto
Group Strategy Director: Gustavo de Mello
Group Business Director: Penn French
Director of Production: Diane Jackson
Executive Producer: Scott Kemper
Producer: Luke LiManni
Director: Hank Perlman, Hungry Man
Editing: Cutters (Grant Gustafson, Matt Walsh, Aaron Kiser, Patrick Casey)
Finishing: Filmworkers (Rob Churchill, Daniel Pernikoff, Derek de Board)
The Fans. The Brands. Social Good. The Future of Sports. Don't miss the upcoming Brandweek Sports Marketing Summit and Upfronts, a live virtual experience on Nov. 16-19. Early-bird passes available until Oct. 26. Register now.