Hans and Franz Pump Up Aaron Rodgers in Hilarious State Farm Ad on Steroids

Carvey and Nealon resurrect their classic SNL characters

Headshot of Alfred Maskeroni

Like two good neighbors, Hans and Franz have appeared from a Saturday Night Live sweat-dream to peddle insurance—and entertain us again after a few decades of hibernation.

State Farm and DDB Chicago trump their previous (yet still funny) SNL character resurrection with this gem of a 60-second spot featuring comedy legends Dana Carvey and Kevin Nealon in their Austrian bodybuilder alter egos. Perfectly synced to the start of the NFL season, they team up with Green Bay Packers quarterback Aaron Rodgers, a longtime State Farm endorser, and repay him for saving them money on insurance. 

"Hear me now and believe me later! You pumped up our wallets with the Discount Double Checking, so we want to repay the favor and PUMP [clap!] … YOU UP!" Franz shouts at Rodgers in an amusingly clumsy blend of State Farm's branding and the characters' classic catchphrase.

Watch below as Carvey and Nealon prove they're still in prime shape.


Client: State Farm

Agency: DDB, Chicago

Chief Creative Officer: John Maxham

Group Creative Directors: Barry Burdiak, John Hayes

Creative Directors, Art Directors: Brian Boord, Andrew Bloom

Creative Directors, Copywriters: Chad Broude, Nathan Monteith

Art Director: Chris Bruney

Copywriter: Nick Novich

Chief Digital Officer: Joe Cianciotto

Group Strategy Director: Gustavo de Mello

Group Business Director: Penn French

Director of Production: Diane Jackson

Executive Producer: Scott Kemper

Producer: Luke LiManni

Director: Hank Perlman, Hungry Man

Editing: Cutters (Grant Gustafson, Matt Walsh, Aaron Kiser, Patrick Casey)

Finishing: Filmworkers (Rob Churchill, Daniel Pernikoff, Derek de Board)


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@maskeroni alfred.maskeroni@adweek.com Alfred Maskeroni is director of video for Adweek.