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Dear Wal-Mart:
I like your stores, where I can always find low prices on Cheetos, firearms and Tom Clancy DVDs. But I’m confused about something. You’re putting “Hannah Montana Shops” in 750 Wal-Marts, offering apparel, handbags, footwear, cosmetics and music. Your vp of marketing, Janet Bareis, told Brandweek: “The new line will appeal to tweens.” My questions: Who is Hannah Montana? And what the hell is a “tween”? When I called your customer service department, they said I should “Google,” then hung up.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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