Handlebar Moustache Is Cool Again, Thanks to Heineken Light

Heineken Light continues its celebration of anachronistic personal style, and the unlikely times when it's perfectly suited to the occasion, in this new spot from Wieden + Kennedy in New York. Previously, we had the guy in the snakeskin jacket whose ship came in when he attended a secret offshore charity snake-fighting event. This time, a guy with a handlebar moustache is transformed from social leper into ladies' man, thanks to his altogether appropriate (and macho) performance in an old-timey bare-knuckle boxing match. The spots are entertainingly odd yet stylish at the same time. But here's hoping the next installment isn't about parachute pants.