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After suffering a drop in sales during the pandemic, Coca-Cola refocused with a new global position in 2021, its first in half a decade. This has spurred an interest in strengthening the reach of some of the brand’s affiliated platforms, like Coke Studio.
Created in partnership with VMLY&R, the studio has teamed with musician Halsey to release a new video for their song “So Good.” The semi-animated work focuses on the artist’s process while leaning into the excitement that creativity can bring.
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