Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Executive creative director Jae Goodman watched Daron Rahlves’ disappointing 10th place men’s downhill run with particular sympathy. The Walnut Creek, Calif., native is among the Olympic athletes who appear in Publicis & Hal Riney’s new ads for 24 Hour Fitness centers. In Rahlves spot, he’s in a hospital waiting room following up on a "lazy bone" removal surgery. And indeed, there’s nothing remotely torpid in Rahlves’ 1:50.33 run, Goodman says, just a second and half off the winning pace.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in