Hairy toddler Hoff promos A&E reality show

Headshot of Tim Nudd

Did you know A&E were making a reality series about David Hasselhoff and his two daughters, who are "aspiring singers"? Well, they are. And to promote the Dec. 5 premiere, they've rolled out this clip from Digital Kitchen showing a pint-size Hoff trucking down the beach, the ocean breeze gently caressing his toddler chest hair, as hot women look on. "Some people are born awesome," says the tagline. They later devolve to where they drunkenly eat burgers off the floor, but that's OK. The Hoff is badly in need of mothering at every age, so this promo is right on. Look out, Huggies jeans-diaper boy. There's a new kid in town.


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@nudd Tim Nudd is a former creative editor of Adweek.
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