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Cross an ultraglam take on Cinderella with an '80s MTV flashback, add some shades of Fellini, and you've got the new commercial/music video for hair straightener GHD. The spot by RKCR/Y&R serves double duty, also introducing the agency's record label and its first band signing, L.A.-based Le Rev, who should get the hook until they learn how to write one. Cinderella actually looks hotter before she fixes her 'do with the client's straightener. With that mane flying in every direction, smeared mascara and torn dress, she goes from warmed-over new waver to post-punk/pseudo-goth priestess.
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