Hair-Loss Ad Uses Mirrored Ceiling to Point Out Your Bald Spot

Rethink takes humiliation approach

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Canadian ad agency Rethink pulls what we in the ad-criticism business call a "dick move" with its campaign for Panorama Hair, with ads on the mirrored ceilings of subway trains showcasing commuters' bald spots. The most complimentary response to this idea came from BuzzFeed, which called it "cruel and embarrassing, but genius."

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