Hair in a Can? This Insane Product Demo Might Actually Be Real

Behold the wondrous Caboki

Headshot of Alfred Maskeroni

Is it just me or did hair-loss products evolve a million years since the days of spray-on hair?

Bald dudes everywhere rejoice! Check out this demo for a product that appears to be real (although we've got our eye on you, Kimmel). With more than 5 million views in just a few days for this crazy ad—for a product that seemingly sprouts freaking hair on your scalp in seconds—the folks at Caboki may have a hit on their hands. 

According to the company websitethe product is all natural and works like this: "When you sprinkle Caboki into a thinning area of your hair, the fibers automatically cling to your hair like millions of tiny magnets. Each thin wisp of your hair instantly becomes thicker and fuller, eliminating those embarrassing thinning areas."

One reviewer warns, however: "There will be marks on your pillow covers if you don't wash your hair before you go to bed." Thanks, Debbie Downer.

Take a look below at this miracle of follicular wizardry.

UPDATE: This appears to be a reupload of an older video. And according to several commenters, stay away from this stuff!

@maskeroni Alfred Maskeroni is director of video for Adweek.