Häagen-Dazs, Goodby saving the honeybee

We didn’t expect the folks at Häagen-Dazs, of all people, to lead the charge for honeybee preservation, but they’ve employed videos (like the one above, from Goodby, Silverstein & Partners and Psyop) and a Web site, helpthehoneybees.com, that alert you to their plight. Apparently, bee pollination is necessary for the production of a lot of Haagen-Dazs’ premium ice-cream flavors, which is why they care enough to do all this, and the fruit of their efforts is a new flavor: Vanilla Honey Bee. They’re also pledging to donate money to pollination research programs. My cynical side wonders how much of their concern is heartfelt, but as far as ice cream flavors go, it’s a good thing they aren’t worried about unchecked methane buildup.

—Posted by David Kiefaber