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We didn’t expect the folks at Häagen-Dazs, of all people, to lead the charge for honeybee preservation, but they’ve employed videos (like the one above, from Goodby, Silverstein & Partners and Psyop) and a Web site, helpthehoneybees.com, that alert you to their plight. Apparently, bee pollination is necessary for the production of a lot of Haagen-Dazs’ premium ice-cream flavors, which is why they care enough to do all this, and the fruit of their efforts is a new flavor: Vanilla Honey Bee.
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