Gymshark's Move Into the Barbershop Business Is Surprising, but Important

The brand's 'Deload' salon encourages men to talk about their mental health in a comfortable environment

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[Sensitive content: This article mentions suicide. If you’re struggling with mental illness or having suicidal thoughts, please call the National Suicide Prevention Lifeline: 1-800-273-8255.]

Gymshark‘s decision to open up a barbershop in London may seem like an unlikely business venture. However, it’s part of a plan from the sportswear brand to encourage men to look after their mental wellbeing, as well as their physical health.

The British brand’s “Deload” pop-up will run for seven days in the trendy Shoreditch area, providing a “non-judgemental safe space” for men to open up to professional mental health-trained barbers.

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