Gym Creates 'Fit Nesting Dolls' to Show How You'll Shrink as You Exercise More

Brick wants newbies to stick with it

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Lots of people join a gym at the beginning of the year, then quit within a few months.

To keep customers coming back, CrossFit chain Brick and agency BBDO New York created a series of custom nesting dolls that illustrate the stages of progress that gymgoers will see if they stick with their fitness plans.

Different version of these "Fit Nesting Dolls" track to different kinds of fitness goals—lose weight, prep for a triathlon—with a computer flash drive containing a workout routine located at the center of each set.



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