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People in England (horizontally challenged and not) are voicing their displeasure with the ad above, for the Cadbury House health club, urging people to lose weight—or risk looking appetizing to hungry aliens when the invasion finally happens. Words like offensive, patronizing, insensitive and tacky are being trotted out. You could also include unoriginal. The ad is almost an exact replica—in image and copy—of the billboard below, done by Grey in San Francisco for 24 Hour Fitness way back in 1999.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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