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Gun reform organization Change The Ref is raising awareness about 3D-printed guns with 3D printing technology of its own—a 3D-printed sculpture the group is calling “the first 3D activist” in a campaign created in collaboration with the agency Alma.
The sculpture is modeled after Joaquin Oliver, Marjory Stoneman Douglas shooting victim and son of Change The Ref founders Manuel and Patricia Oliver.
Entitled “Guac is Back,” the campaign is centered around a 3D sculpture of Joaquin holding a bouquet of flowers, in tribute to the Valentine’s Day gift for his girlfriend he was holding when he died.