Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Tragically, the youngsters in this yearbook will never graduate from high school. In fact, they'll never grow up at all to reach their potential, or experience the fullness of life. And that's because each one was a victim of gun violence.
Now they're the focus of "Sign Their Yearbook," a sad, sobering initiative by Stockholm, Sweden, agency Volt on behalf of New Yorkers Against Gun Violence:
"As an American citizen—I was born in Sweden but have dual citizenship—this is an issue that I feel strongly about," agency creative director Daniel Vaccino tells AdFreak.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in