Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
The Jim Pattison Group, parent company of Ripley Entertainment, bought the Guinness World Records franchise in early 2008, and was determined to wipe the dust off the old book and breathe a little life back into the whole enterprise. Thanks to a dose of modern marketing and some sweet co-branding, they've done it. There are now two Guinness editions: the basic 2009 edition, complete with its shiny foil cover and replete with all-new 3-D photography; and the
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in