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By celebrating its Irish roots, Guinness subtly sails into the mystic with "In Pursuit of More," a campaign that bows with this 90-second spot from Philadelphia agency Quaker City Mercantile.
St. James's Gate, the brand's 255-year-old Dublin brewery, is the inspiration for a meditation on its heritage. We learn something of its history, meet current employees and get a feel for the brewing process. "We're only 255 years into a 9,000-year lease," Irish actor Cillian Murphy says in a lilting, raspy voiceover.
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