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When you’re thirsty, everyday objects might appear as mirages of an ice-cold drink. Guinness brings this phenomenon to life in its summer campaign, which recreates classic items of the season to look like a freshly poured beer.
Waves crashing against a rock, people reclining on a beach chair and surfboards glistening in the sun are all typical summertime images—and from a certain angle, they also evoke pints of Guinness. The Diageo brand’s ads reimagine these sunny moments by inserting its familiar black-and-white beverage into the environments.
Guinness enlisted photographer Catherine Hyland, a London-based artist known for capturing landscapes, to shoot the images.
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