Gucci's '60s-Inspired Student Protest Ad Misses the Point About Why We're All Mad

Sure is pretty, though


It doesn’t take a lot for people to stop believing in their institutions.

It doesn’t take much to dampen our sense of injustice and the motivation to force change. If too many messages conflict, too many injustices go unpunished and too much infighting is left to fester in our fresh-dug trenches, we can easily become a culture that moves from breathless rage to cool apathy with whiplash-inducing speed.

And yet there are moments, jagged hiccups in the line graph of the human trajectory, when it doesn’t take much at all to stir us up so violently that we demand change almost overnight.

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