GS&P Has an Urgent Plea for the New Owners of the Agency's Favorite Crappy Bar

A San Francisco dive is being remodeled, but will history be lost?

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Making your way in the agency world today takes everything you’ve got. Taking a break from all your worries sure can help a lot.

But for Goodby Silverstein & Partners staffers, a favorite neighborhood dive has closed, and staffers feel sure it just won’t be the same after the makeover its new owners have in mind.

So the agency has created a video appeal to the Cathay House’s newest proprietors in hopes of making an offer on some of the Chinese restaurant and bar’s more eccentric (and, within the agency at least, beloved) design elements.

“Culturally speaking, Cathay House was the beating heart of our agency,” says GS&P creative director Tristan Graham.

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