Grumpy Cat Now Has Its Own Branded Coffee Drink, the Grumppuccino

'It's awfully good'

Nothing says "this cultural phenomenon isn't cool anymore" like a branded coffee drink, so Grumpy Cat will have to make peace with being old hat now that it has one. It's called Grumpy Cat Grumppuccino (because Grumpspresso looked too awkward on the bottle, I guess), and it will have three flavors when it comes out, whenever that happens. The tagline is: "It's awfully good." Was coffee really the best they could do? A Grumpy Cat version of Duke Phillips's "You Smell" toy would have been more fun, and relevant to the cat's image.

The Fans. The Brands. Social Good. The Future of Sports. Don't miss the upcoming Brandweek Sports Marketing Summit and Upfronts, a live virtual experience on Nov. 16-19. Early-bird passes available until Oct. 26. Register now David Kiefaber is a frequent contributor to Adweek's creativity blog, AdFreak.