Growth almost worked for Jerome Kerviel

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.


It’s always fun to visit a corporation’s Web site when the company has just lost billions due to massive fraud. The site of Societe General is no exception. Go to the “Careers” section in the English-language edition of the site and you’ll see pages headed by the motto, “Growth, if it works for us, it works for you.” Hmm. Guided by such a delphic statement, no wonder Jerome Kerviel (now known in the French press as “the

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in