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In our hectic times, busyness is a sign of status. Science has demonstrated that madcap urban life boosts cortisol, putting us in fight-or-flight mode pretty much all the time. And there’s no escape. Even relaxing, self-actualizing techniques like fasting and meditation have been adapted in the interests of productivity.
Where, then, can we turn for a little bit of peace?
Beer brand Grolsch has the answer: Take time out for music, preferably over a cold brew!
With help from Romanian digital agency Kubis Interactive, Grolsch hooked 14 people up to neuro headsets that measured relaxation, attention and intensity in human brain waves.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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