Grolsch Literally Puts 400 Bottles of Beer on a Wall to Mark the Brand’s Quadricentennial

Please, don't start singing

How does Grolsch beer celebrate its 400th birthday? By hiring street-art collective Graffiti Lite to create an outdoor 3-D installation from 400 swing-top Grolsch bottles.

adfreakdk@gmail.com David Kiefaber is a frequent contributor to Adweek's creativity blog, AdFreak.
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