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October was Breast Cancer Awareness Month, but that doesn't mean refraining from making breast puns until next fall. Up in Canada, the Nesters Market grocery chain is giving its melons a makeover this week to remind women to check themselves for breast cancer.
Every cantaloupe, honeydew, and mini-watermelon has a "Have you checked yours?" sticker this week (the stunt runs last Sunday to this Saturday) that includes the URL dontforgettocheck.ca, which has breast cancer information and prevention tips.
The stunt was organized by ad agency Rethink for the Canadian Breast Cancer Foundation's "Don't Forget to Check Week."