Grey strikes back after ‘worst reel’ vote

Grey is taking matters into its own hands. Voted the agency with the industry’s worst creative reel in a recent Adweek survey, the WPP Group shop took out an ad in this week’s Adweek inviting readers to “see the ‘worst reel’ in the business” at www.worstagencyreel.com. Now, we feel compelled to point out that in the Agency Report Cards issue, published April 25, Adweek’s editorial staff gave Grey’s reel a B- grade, which was hardly the worst of the 33 national agencies, or even all that bad.

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