Grey Poupon Only Accepting Facebook Fans With Good Taste

Pardon me … do you have any sophistication? Grey Poupon wants to know as it returns to mass-market advertising for the first time in 15 years—with a campaign from Crispin Porter + Bogusky themed "Spread good taste." A major part of the initial work is a Facebook campaign that allows only "classy" people to like the brand's Facebook page. "Fans of the brand are asked to apply for membership to the Society on the Grey Poupon Facebook page, where an algorithm will then determine whether or not they 'cut the mustard,' " the brand says.