Green marketing: not a big deal after all!

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From: Big Corporate CEO
To: All Staff
Re: Green initiatives are OFF! (Happy days are here again!)
  Great news, gang! Brandweek says lots of our customers don’t care about the environment. Thank God, this whole green marketing mania had become a drag, and it’s high time consumers came to their senses. Let’s get out in front of the “Never Green” trend in a big way and catch the next (polluted) wave by acting irresponsibly, producing environmentally repugnant products as heinously as possible and advertising them in deviously despicable ways.



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