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With the release of the mobile phone, the pace of the world sped up and the attention deficit grew as we could all become contactable anywhere there was a signal. That became even more distracting with smartphones and the ability to access the internet, at speed while on the go. This campaign for Greek beer brand Alfa explores just how intrusive to relationships the amount of time people spend on their phones can become.
In the one minute and eight second film for the beer, titled ‘(Not) just the two of us,’ a couple meet at a bar for a drink but are disrupted repeatedly by reporters, astronauts and various other out of the ordinary people as they check their phones.
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