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It could be the greatest ad of all time. For its first Super Bowl foray, MBNA enlists Gladys Knight—yes, ’70s soul diva Gladys Knight, of “Midnight Train to Georgia” fame—for a 30-second spot. And in the coolest, hippest marketing salvo since the sexy chicken (or whatever that was), Gladys busts loose in a savage spoof of last year’s wardrobe-malfunction fiasco. Who could play Justin Timberlake? Partridge Family songster and former teeny-bop king David Cassidy, of course!
Too good to be true? Well, maybe it is.
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