This Great Billboard for a Magic Festival Is Like Its Own Little Magic Show

A mop with a mind of its own

Ever wonder what Harry Potter would do with an ad campaign? Have a look at this.

The Quebec City Magic Festival wanted to make sure people noticed its billboard, so ad agency lg2 sprinkled a little magic into the board itself in a playful feat of meta-vertising.

Take a look below at "Magic Mop," a delightful little document of this whimsical stunt. And unlike regular magicians, they even reveal their secrets at the end.


Client: Quebec City Magic Festival

Advertising Agency: lg2, Quebec City

Creative Director, Copywriter: Luc Du Sault

Art Director: Vincent Bernard

Illustrators: David Boivin, Vincent Bernard, Marc Rivest

Accountant: Eve Boucher

Agency Producer: Julie Pichette

Director: David Poulin

Production House: Nova Film

Producer: Dominik Beaulieu

Engineer: Sébastien Bolduc

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